discuss your ideas with your peer students on the unit discussion forum, before reaching your conclusions.

Kovacic, A, Hauc, G, Buh, B, & Stemberger, MI 2018, ‘BPM adoption and business transformation at Snaga, a public company: Critical success factors for five stages of BPM’, in J vom Brocke & J Mendling (eds), Business Process Management Cases: Digital Innovation and Business Transformation in Practice, pp. 77-89, Springer, Cham.


The case study can be downloaded from the Unit’s Moodle site.


As a future Business Process Analyst, you are required to critically analysethe given case study and write about the business transformation processes and adoption of Business Process Management (BPM) in a public company. In doing so, you will emphasise the need for the project, actions taken to remedy the problems, the results achieved, and the lessons learnt as depicted in the case study and other relevant scholarly sources.


For the main body of the report, you are advised to incorporate the four-part structure outlined below:


Part 1: Organisational Background

Some points to consider are:

Ø Problems faced

Ø New challenges

Ø Need for BPM adoption

Ø Conduct a SWOT analysis of Snaga’s business operations


Part 2: Transformation Processes

Some points to consider are:

Ø Business Transformation Approach (BTA) methodology

Ø Iterative development phases

Ø BPM adoption process

Ø Assess market threats of Snaga, using the Porter’s five forces model

Part 3: Measuring Process Management Success

Some points to consider are:

Ø Maturity models

Ø Functional vs process-based organisational structures

Ø Benefits achieved (distinguish between tangible and intangible gains too)

Ø Compare the as-is and to-be processes and draw a table showing the differences


Part 4: Evaluation of BPM Adoption

Some points to consider are:

Ø Develop the BIZBOK business architecture model to Snaga’s context

Ø Outline critical success factors for business process improvement

Ø Lessons learned – enablers and barriers of BPM adoption

Ø Recommendations that outline what you would have done differently to transform Snaga’s operations



The above points are used as examples and should not limit your reasoning and critical analysis. Please be mindful that you may find that all these points may not be relevant so please exercise your own discretion. Thorough reading of the case study will enable you to identify the relevant points. Based on the identified shortcomings, you should provide the recommended improvements in the Conclusion section of the report.


The overall structure of the report will be as follows:


Executive Summary


Table of Contents




Main Body (Parts 1-4)



Ø Summary of main points

Ø Limitations of your report






Assessment Format, Criteria and Marking Guide




Your document should be presented in a report format and incorporate the four-part structure for the main body as outlined previously. In addition, your report should contain a title page, executive summary, table of contents, introduction and conclusion of your evaluation. It is important that your report demonstrates a logical flow of discussion. It should be prepared in Microsoft Word (or equivalent) using 12-point font, 1.5 line spacing and margins of 2.54 cm.


It is highly recommended that you seek the help of Academic Learning Centre at least one week before the due date so that your report can be checked for writing style.


Use appropriate headings and sub-headings. Your report must include in-text referencing and a correctly cited list of references, ordered alphabetically by surname of first author. Please use the Harvard style of referencing by following theHarvard Referencing Guide. The report must be written using your own words with any in-text citations clearly acknowledged using the Harvard referencing style.


Feel free to discuss your ideas with your peer students on the unit discussion forum, before reaching your conclusions. You can also discuss the ideas with your work colleagues. You are encouraged to use figures, diagrams, models and tablesto present your ideas.



Marking Criteria


The report will be assessed based on the degree to which you demonstrate your capability in meeting the following marking criteria:


Selection and use of scholarly/academic articles and books


Ø A wide range of appropriate readings in the topic area (i.e. do not just refer to the prescribed textbook and case study).

Ø At least 15 scholarly publications. All sources should be publications from year 2010 onwards.

Ø References used to support, extend, and inform the discussion.


Content and argument


Ø An understanding of the material and concepts.

Ø Critical consideration and review of the main issues involved.

Ø The application of relevant concepts to your organisation and/or life experiences.

Ø An ability to construct logical, rational arguments to support your propositions, assertions or opinions.

Ø An ability to use the theory and other material to support your arguments.

Ø A capacity to critically evaluate the topic material and not just repeat information without analysing or comprehending it.

Ø Figures and tables illustrate key concepts.


Communication, presentation and referencing skills


Ø An ability to develop the report content in a clear, concise and comprehensive manner, meeting the assignment’s requirements.

Ø A capacity to adequately address the assignment topic within the set word limits.

Ø Linguistic skills, including correct grammar, spelling and punctuation.

Ø Submission of work in the appropriate format.

Ø Correct referencing style followed for both in-text citations and the reference list.

Ø Report length is 5000 words ± 10% (excluding title page, table of contents and reference list).



The use of any assignment writing services or getting someone else to do your work is contract cheating, which is considered academic dishonesty. Your submitted work will be checked for plagiarism (material copied from other students and/or material copied from other sources) using Turnitin®.


If you are found tohave plagiarised or copied material without acknowledging the authors or engaged in any form of contract cheating,you will be penalised for plagiarism which could result in zero marks for the entire report. In some circumstances of violations of academic integrity, a more severe penalty may be imposed as per University policy.


Useful information about referencing and avoiding plagiarism can be found at:





Group Formation and Submission Guidelines

It is required that you complete this assessment as a group with three to four members. Group membership must be finalised by the end of week 3 and a representative from each group needs to inform your campus lecturer of your group members’ details. It is advisable that you form your own groups with students in your class. If you are having difficulty in forming a group, seek the advice of your campus lecturer beforeFriday week 4. Distance students should refer all such issues to the Unit Coordinator.


If required, because of personal circumstances, it may be possible to do the assignment alone. In order to do the assignment alone, you will need to seek the approval of your campus lecturer.


The coversheet for the group assignment must outline the names and student IDs of all the group members.All group members must submit the same report on Moodle by the due date. If all group members do not submit the same report, marks will not be allocated. Your marker will pick one member’s report from Moodle. The same mark will be applied to all the members of a group. Penalties will also be shared amongst the group. Hence, it is important that all members submit the report on time and ensure that it is free from any plagiarism too.




Case Study Marking Criteria



Criteria Marks Available
Selection and use of scholarly articles and books 10
Content and argument

Part 1: Organisational Background

Part 2: Transformation Processes

Part 3: Measuring Process Management Success

Part 4: Evaluation of BPM Adoption






Title page, executive summary, table of contents, introduction and conclusion 10
Communication skills and presentation 10
Referencing and formatting 10
Assignment Total 100
Less Penalty(if any)  
Overall assignment Total /100

Marks for this assignment will be awarded as above and scaled to 50%.

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